Fleet Graphics: Get that Professional Look and Boost Your Brand

Why choose fleet graphics?

Commercial fleet graphics is an easy way to customize your vehicles in pretty much any style that you need for your business needs. It can take the form of partial vehicle wraps or full vehicle wraps. Bold designs and well-placed vinyl lettering or spot graphics are installed quickly and affordably without damaging the paintwork in any way. Fleet cars that have been wrapped in vinyl often retain their retail value better than those that aren’t because their paintwork is effectively protected.

Benefits of fleet wraps

• Uniformly promote a business or brand
• Easily customizable
• Fast installation
• Affordable
• Easily removed
• Protect the paintwork
• High-frequency advertising

Are fleet vehicle graphics effective? 

Studies prove that vehicle graphics are an incredibly effective form of outdoor advertising.  The average vehicle receives 30,000 to 70,000 impressions a day driving to and from work. With that in mind, imagine how many impressions a whole fleet of cars could receive.

Fleet vehicles are essentially mobile billboards that can advertise your brand around town 24/7. Best of all, high-quality vehicle graphics last for between 5 and 7 years, meaning the investment is minimal when longevity is taken into consideration.

6 business types that wrap fleet cars

1. Delivery services
2. Handyman services
3. Insurance companies
4. Public transport services
5. Professional cleaning services
6. Catering businesses

What to include in vehicle graphics?

• Company name
• Logo
• Web address
• Phone number
• Social media handles
• Design elements
• Tagline

Full wrap versus a partial wrap

When installing a vehicle wrap on your company’s vehicles, you need to decide whether to apply it to the whole of your vehicle or just parts of it. Full wraps are applied to the entire bodywork of your vehicle, including the bumpers, fenders, and side mirrors. A partial wrap only places graphics on the most prominent areas of a vehicle, such as the doors, hood, and rear window.

As a vehicle wrap is costed by the square foot of vinyl used, a partial wrap is cheaper than wrapping the whole of your vehicle and often just as effective.

Custom-designed wraps for fleet cars

At Tinting Chicago, we have a talented team of in-house graphic designers who have created impactful graphics for many vehicle fleets. Whether you have a large fleet or a small fleet of cars, vans, or trailers, we can custom design graphics to promote your business. In addition, don’t worry too much about the project management involved in wrapping a whole fleet of cars, we can advise on the quickest and most efficient way in which to wrap your cars with the least disruption to your business.

Caring for vehicles with fleet graphics

There are no particular maintenance requirements for vehicles with fleet spot graphics.  However, it’s wise to adhere to the following suggestions if you want your vinyl banners to last for the long haul:

• Hand wash, rather than using an automated car wash
• Hold spay 2 feet from vinyl when pressure washing
• Never wash with harsh chemicals
• Clean graphics regularly
• Avoid using abrasive cloths and brushes

Different types of film finish for fleet cars

• Gloss films
• Satin films
• Reflective films
• Chrome films
• Carbon fiber films
• Matte films

Warranties for vinyl wraps on fleet cars

High-quality brands of vinyl wrap, such as Avery Dennison and 3M offer 2-year manufacturers warranties for their wraps. It’s worth opting for one of these reputable brands to protect your investment. Some replicas or rip-off brands don’t offer a warranty at all.