Van Branding: Use Your Vehicle to Effortlessly Promote Your Business
Vinyl wrap is a thin self-adhesive film that can be installed on the bodywork of any company vehicle to help promote a business or service. If you’re a business owner and you haven’t yet added vinyl graphics to your business van, then you’re missing an amazing promotional opportunity. Add van branding to your marketing strategy, contact Tinting Chicago at 773-455-0467 or 312-212-0493 and get a free quote today!
Van branding: one of the most cost-effective forms of advertising
Studies show that vehicle branding is one of the most cost-effective forms of outdoor advertising available to small and large businesses. Whether parked up, standing at lights, or being driven to and from a workplace, a vehicle wrap can receive between 30,000 and 70,000 impressions a day. High-quality vinyl vehicle graphics last for up to 7 years so, for a one-off upfront investment, you can expose your brand to thousands of individuals, daily, for a long time to come.
Benefits of van branding
- Turns your vehicle into a mobile billboard
- Gives your business a professional look
- Exposes your brand to a large audience
- Easy to install and remove
- Doesn’t damage your vehicle
- Maintains the resale value
- Highly durable
Copy to add to vehicle wraps
A well-branded vehicle has minimal copy as well as clear and concise messaging. It’s important not to make your vehicle wrap too cluttered or fussy otherwise passers-by won’t pick up on the key messaging. The following are recommendations for key contact info to include in your graphics:
- Company name
- Web address
- Social media handles
Full vehicle wrap versus partial
With vehicle branding, you’ll need to decide how much of the vehicle to wrap in vinyl. Many businesses choose to fully wrap their trucks or vans for maximum impact. Others choose the option of installing a partial wrap that just covers prominent parts of the vehicle, such as the doors, windshield, and hood. Creative, well-positioned partial wraps can be just as effective as full wraps, particularly for those on a tight budget.
Partial car wraps are popular with customers that have a vehicle for both personal use and business use as the graphics can be more subtle and less intrusive.
Custom designed graphics
At Tinting Chicago, our talented in-house design team is at hand to custom design vinyl graphics to your specifications. Whether you’re struggling for creative ideas, or know exactly what you want your vehicle branding to look like, our team of expert designers can help. Simply supply us with your logo, brand colors, and wording, and leave the rest to us!
Tips for great vehicle wraps
- Keep the graphics simple but impactful
- Keep copy to a minimum
- Always use high-resolution professional photos
- Use a clear, legible font
- Use perforated vinyl on the back windshield
- Differentiate yourself from your competition
3 golden tips for driving a branded van
- Always keep your branded vehicle clean
- Park your vehicle with care
- Try not to keep your van under the direct sun for a long time.
Asked Questions See more
Van branding is one of the most cost-effective forms of advertising available because of its longevity and durability. Once installed, vinyl wrap requires no maintenance and lasts for up to 7 years before needing to be replaced.
The durability of vinyl van graphics often depends on the quality of the vinyl wrap used. High-quality vinyl wrap brands, such as 3M and Avery Denison last for between 5 and 7 years. Lesser quality vinyl may only last a couple of years before it shows signs of needing to be replaced.
An advantage of vinyl van branding is that it is more likely to protect your paintwork than damage it. So long as vehicle vinyl is installed and removed correctly, it won’t scratch or mark the bodywork in any way.