Van Branding: Use Your Vehicle to Effortlessly Promote Your Business

Van branding: one of the most cost-effective forms of advertising

Studies show that vehicle branding is one of the most cost-effective forms of outdoor advertising available to small and large businesses. Whether parked up, standing at lights, or being driven to and from a workplace, a vehicle wrap can receive between 30,000 and 70,000 impressions a day. High-quality vinyl vehicle graphics last for up to 7 years so, for a one-off upfront investment, you can expose your brand to thousands of individuals, daily, for a long time to come.

Benefits of van branding

• Turns your vehicle into a mobile billboard
• Gives your business a professional look
• Exposes your brand to a large audience
• Easy to install and remove
• Doesn’t damage your vehicle
• Maintains the resale value
• Highly durable

Copy to add to vehicle wraps

A well-branded vehicle has minimal copy as well as clear and concise messaging. It’s important not to make your vehicle wrap too cluttered or fussy otherwise passers-by won’t pick up on the key messaging. The following are recommendations for key contact info to include in your graphics:

• Company name
• Logos
• Web address
• Social media handles

Full vehicle wrap versus partial

With vehicle branding, you’ll need to decide how much of the vehicle to wrap in vinyl. Many businesses choose to fully wrap their trucks or vans for maximum impact. Others choose the option of installing a partial wrap that just covers prominent parts of the vehicle, such as the doors, windshield, and hood.  Creative, well-positioned partial wraps can be just as effective as full wraps, particularly for those on a tight budget.

Partial car wraps are popular with customers that have a vehicle for both personal use and business use as the graphics can be more subtle and less intrusive.

Custom designed graphics

At Tinting Chicago, our talented in-house design team is at hand to custom design vinyl graphics to your specifications. Whether you’re struggling for creative ideas, or know exactly what you want your vehicle branding to look like, our team of expert designers can help.  Simply supply us with your logo, brand colors, and wording, and leave the rest to us!

Tips for great vehicle wraps

• Keep the graphics simple but impactful
• Keep copy to a minimum
• Always use high-resolution professional photos
• Use a clear, legible font
• Use perforated vinyl on the back windshield
• Differentiate yourself from your competition

3 golden tips for driving a branded van

1. Always keep your branded vehicle clean
2. Park your vehicle with care
3. Try not to keep your van under the direct sun for a long time.