Truck Branding: Promote your Business to a Huge Crowd

Truck branding: a highly cost-effective form of advertising

Small business owners recognize there’s only so much marketing that can be achieved with a limited budget, and truck branding enables passive promotion over a long period of time. Food truck branding is undoubtedly a highly cost-effective form of outdoor advertising, particularly over the long term. When a branded truck is parked up, stood at lights, or cruising around town, its branding can receive between 30,000+ impressions daily. Bold truck design lasts for 5+ years, meaning you reap the rewards of your investment for many years to come. 

Benefits of truck branding

• Turns your truck into a mobile billboard
• Creates a professional business look
• Enables your brand to reach a broader audience
• Promotes your social media presence
• Easily installed and removed
• Doesn’t damage your vehicle
• Seriously durable

Wording for truck branding

A well-branded food truck includes clear and concise copy that’s easy to read. It’s important that your branding design elements and copy aren’t too fussy so that they can be read quickly. Don’t let busy design overshadow your key messages. Instead, draw customers in with a bold color scheme and the following suggested copy:

• Business name
• Logo
• Website
• Social media handles

Partial vehicle wrap versus full

When branding a truck or a food truck business, you’ll need to decide whether to install a full or partial wrap. If you want maximum impact and to really stand out from the crowd, opt for a full wrap. If you prefer a more subtle approach, just go for a partial wrap on the hood, doors, and windshield. Note that partial wraps, incorporating great graphic design, can stand out from the crowd as much as full wraps, but for a fraction of the price.

Custom designed graphics

The talented professional designers at Tinting Chicago are at hand to create consistent branding that will attract new and loyal customers. Supply them with your copy, logo, and brand colors and they will create graphics that reflect your brand’s personality. Engage an experienced graphic designer to effectively reflect your brand values on a vinyl wrap.

How to get maximum branding benefits from a truck wrap

• Apply simple yet impactful graphics
• Use minimal copy
• Achieve graphic representation of company values
• Only use high-resolution photos
• Use a font that’s easy to read
• Prominently display social media accounts

4 rules when driving a wrapped truck

1. Keep your truck clean
2. Drive responsibly at all times
3. Park with care
4. Try not to park it under the direct sun.