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Truck Branding: Promote your Business to a Huge Crowd

Truck Branding: Promote your Business to a Huge Crowd

If you’re the owner of any business that involves trucks, you may well have seen your competitors cruising around town promoting their enterprise with graphically designed branding. Don’t let them get the competitive edge, now’s the time to invest in your own mobile brand. Get high-quality self-adhesive applied to the side of your trucks, and significantly increase brand exposure! Contact Tinting Chicago today at 773-455-0467 or 312-212-0493 and get a free quote.

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Truck Branding: Promote your Business to a Huge Crowd
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Design & Branding For Vehicles

Pickup Truck

Cargo Van

The images presented are an example. The trademark rights of the vehicles’ branding identity belong to respective companies.

Truck branding: a highly cost-effective form of advertising

Truck branding is an easy way to reach a wide audience with your business message. Discover all the advantages, benefits, and recommendations for placing advertising on a commercial vehicle from the experts at Tinting Chicago.

Small business owners recognize there’s only so much marketing that can be achieved with a limited budget, and truck branding enables passive promotion over a long period of time. Food truck branding is undoubtedly a highly cost-effective form of outdoor advertising, particularly over the long term. When a branded truck is parked up, stood at lights, or cruising around town, its branding can receive between 30,000+ impressions daily. Bold truck design lasts for 5+ years, meaning you reap the rewards of your investment for many years to come

Benefits of truck branding

Unlike outdoor advertising on static billboards, your vehicles will constantly be on the move around the city. Therefore, truck graphics and decals can significantly save you marketing expenses on renting other spaces.

Take advantage of all the benefits of using truck branding:

  • Turns your truck into a mobile billboard
  • Creates a professional business look
  • Enables your brand to reach a broader audience
  • Promotes your social media presence
  • Easily installed and removed
  • Doesn’t damage your vehicle
  • Seriously durable

Every time your branded trucks hit the streets and cities of the USA on a mobile tour, you gain additional promotion and expand your target audience.

Wording for truck branding

Graphic for trucks is a creative approach to promoting your business, attracting new clients, and consistently reminding your existing consumers about you.

A well-branded food truck includes clear and concise copy that’s easy to read. It’s important that your branding design elements and copy aren’t too fussy so that they can be read quickly. Don’t let busy design overshadow your key messages. Instead, draw customers in with a bold color scheme and the following suggested copy:

Vinyl graphics for truck are created to precisely convey the vision of your brand, so when developing this type of advertising, focus on your corporate style. Your marketing image should capture attention, and the message on body decals for trucks should stand out clearly from the overall background.

Partial vehicle wrap versus full

When branding a truck or a food truck business, you’ll need to decide whether to install a full or partial wrap. If you want maximum impact and to really stand out from the crowd, opt for a full wrap. If you prefer a more subtle approach, just go for a partial wrap on the hood, doors, and windshield. Note that partial wraps, incorporating great graphic design, can stand out from the crowd as much as full wraps, but for a fraction of the price.

Let’s take a closer look at the differences between full and partial graphic designs for trucks.

Full Wrapping:

  • Covers all parts of the body: the head, hood, door, body, and trailer.
  • May include wrapping the windows of a truck if allowed in your state.
  • Doesn’t have size restrictions, as truck wraps and decals are applied across the entire surface.
  • It is more expensive compared to the partial application of graphic wraps for trucks.
  • Completion time can vary from 1 to 4 days.

Partial Wrapping:

  • Includes one or more central sections of the truck: the hood, door, both sides, or just one side.
  • Requires color coordination in the truck wrapping design to achieve a seamless transition between the paintwork of commercial vehicles and the wrap.
  • Can accommodate different shape, but a smaller truck body decal is common.
  • Doesn’t require a significant financial investment.
  • Application of truck body decals takes just a few hours.

For a more precise cost estimate for full or partial graphics decals for trucks, reach out to our specialists. We’ll help you make the right choice for custom truck graphics and provide all the information you need about truck branding.

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Custom designed graphics

The talented professional designers at Tinting Chicago are at hand to create consistent branding that will attract new and loyal customers. Supply them with your copy, logo, and brand colors and they will create graphics that reflect your brand’s personality. Engage an experienced graphic designer to effectively reflect your brand values on a vinyl wrap.

Branding for delivery trucks is a crucial aspect of a company’s overall marketing strategy. Delivery truck branding is a dynamic and multifaceted element of marketing that goes beyond simple identification.

How to get maximum branding benefits from a truck wrap

Boost your benefits from graphic design truck by following our advice:

  • Apply simple yet impactful graphics
  • Use minimal copy
  • Achieve graphic representation of company values
  • Only use high-resolution photos
  • Use a font that’s easy to read
  • Prominently display social media accounts

Using side decals for trucks or full wrapping expands your marketing opportunities.

Vehicle branding is particularly popular on:

Semi Trucks
Food Truck
Pickup Truck
Box Truck

4 rules when driving a wrapped truck

To make a good impression on your target audience and achieve the desired impact, it’s important to create unique samples of truck graphics. How your vehicle behaves on the road also affects your brand’s perception. Therefore, when heading out on a mobile tour with a branded truck design, consider the following recommendations:

  1. Keep your truck clean
  2. Drive responsibly at all times
  3. Park with care
  4. Try not to park it under the direct sun

Truck wrap advertising is an efficient method that attracts the attention of many people. Display your bright promotional offer on the vehicle’s body by reaching out to a team of experienced specialists.

Looking for truck branding near me? Tinting Chicago can help bring your ideas to life, design a truck wrap, and ensure the reliable application of vinyl film.

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The longevity of truck branding depends on the brand of vinyl used. Vinyl wrap brands, such as 3M and Avery Denison have a great reputation and generally last up to 7 years. Lower quality brands may only last a few years before peeling and starting to look scruffy.

Yes, a well-branded truck is cost-effective over time. Although you will incur a big upfront cost, the long-term benefits of incorporating the same branding design elements onto the outside of your truck as features on other marketing materials, are enormous. Mobile food businesses by nature move from place to place, and branding enables high visibility promotion wherever you go.

No, vinyl wrap branding on your truck will not damage the paintwork. If anything, it will help protect it from scratches and dents caused by rock chips. A clearly communicated visual brand on your vehicle will reap marketing benefits without reducing the value of your truck.

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