Truck Branding: Promote your Business to a Huge Crowd

If you’re the owner of any business that involves trucks, you may well have seen your competitors cruising around town promoting their enterprise with graphically designed branding. Don’t let them get the competitive edge, now’s the time to invest in your own mobile brand. Get high-quality self-adhesive applied to the side of your trucks, and significantly increase brand exposure! Contact Tinting Chicago today at 773-455-0467 or 312-212-0493 and get a free quote.

Truck branding: a highly cost-effective form of advertising
Small business owners recognize there’s only so much marketing that can be achieved with a limited budget, and truck branding enables passive promotion over a long period of time. Food truck branding is undoubtedly a highly cost-effective form of outdoor advertising, particularly over the long term. When a branded truck is parked up, stood at lights, or cruising around town, its branding can receive between 30,000+ impressions daily. Bold truck design lasts for 5+ years, meaning you reap the rewards of your investment for many years to come.
Benefits of truck branding
- Turns your truck into a mobile billboard
- Creates a professional business look
- Enables your brand to reach a broader audience
- Promotes your social media presence
- Easily installed and removed
- Doesn’t damage your vehicle
- Seriously durable
Wording for truck branding
A well-branded food truck includes clear and concise copy that’s easy to read. It’s important that your branding design elements and copy aren’t too fussy so that they can be read quickly. Don’t let busy design overshadow your key messages. Instead, draw customers in with a bold color scheme and the following suggested copy:
- Business name
- Logo
- Website
- Social media handles
Partial vehicle wrap versus full
When branding a truck or a food truck business, you’ll need to decide whether to install a full or partial wrap. If you want maximum impact and to really stand out from the crowd, opt for a full wrap. If you prefer a more subtle approach, just go for a partial wrap on the hood, doors, and windshield. Note that partial wraps, incorporating great graphic design, can stand out from the crowd as much as full wraps, but for a fraction of the price.
Custom designed graphics
The talented professional designers at Tinting Chicago are at hand to create consistent branding that will attract new and loyal customers. Supply them with your copy, logo, and brand colors and they will create graphics that reflect your brand’s personality. Engage an experienced graphic designer to effectively reflect your brand values on a vinyl wrap.
How to get maximum branding benefits from a truck wrap
- Apply simple yet impactful graphics
- Use minimal copy
- Achieve graphic representation of company values
- Only use high-resolution photos
- Use a font that’s easy to read
- Prominently display social media accounts
4 rules when driving a wrapped truck
- Keep your truck clean
- Drive responsibly at all times
- Park with care
- Try not to park it under the direct sun.
Asked Questions See more
The longevity of truck branding depends on the brand of vinyl used. Vinyl wrap brands, such as 3M and Avery Denison have a great reputation and generally last up to 7 years. Lower quality brands may only last a few years before peeling and starting to look scruffy.
Yes, a well-branded truck is cost-effective over time. Although you will incur a big upfront cost, the long-term benefits of incorporating the same branding design elements onto the outside of your truck as features on other marketing materials, are enormous. Mobile food businesses by nature move from place to place, and branding enables high visibility promotion wherever you go.
No, vinyl wrap branding on your truck will not damage the paintwork. If anything, it will help protect it from scratches and dents caused by rock chips. A clearly communicated visual brand on your vehicle will reap marketing benefits without reducing the value of your truck.